The advertising of lawyers, joint law offices, and legal partnership societies is prohibited.
The advertising prohibition and the permitted methods of representation are more closely governed by the Statute of the Chamber of Lawyers and the Codex.
13.1. A lawyer should be recommended by his/her professionalism, capability, success, reputation and the trust that he/she has achieved through his/her work and behavior.
13.2. A lawyer is not allowed to offer his/her professional services, nor to acquire clients through advertisements, unfair competition, in a dishonorable or other prohibited manner.
IV – PROHIBITED ACQUISITION OF CLIENTS
- 17. Avertising Prohibition
17.1. A lawyer is prohibited from advertising or publicly praising his/her knowledge or competence.
17.2. It will be viewed as though the lawyer violates the advertising prohibition, especially when:
17.2.1. He or she highlights, shares either through public media, in electronic representation or in other publications publishes statements through which he/she offers his or her services, or when he or she allows that such offers be included in the advertisements or promotional material of other legal entities or natural persons;
17.2.2. organizes or uses the services of an intermediary, agent, or third party that advertises him or her, especially when for that purpose he/or she arranges client referrals with persons in custody or in jail and with persons employed in the police services, courts, prosecutors, administration, and other departments of government;
17.2.3. gives other people his/her business cards or blank retainers for the purpose of being further distributed to potential clients;
17.2.4. marks his/her office, printed material and other designated materials (panel, stamp, letterhead, business cards) in an excessively conspicuous and excessive manner;
17.2.5. provides legal advice in public gazettes, at public gatherings, or outside of the office in front of unfamiliar individuals;
17.2.6. requests to be included in address books, catalogs, guides and similar handbooks as an exceptional lawyer or within a group of exceptional lawyers;
17.2.7. in a sensational or self-glorifying manner publicly presents his/her cases, capabilities, or success.
17.3. The following publication of basic information is not seen as being an advertisement: information regarding birth, education, scientific or professional training, published research, choice of a certain field of law, knowledge of foreign languages, the lawyer’s social and professional functions and notice regarding the professional training and knowledge of foreign languages of associates within the law office, if this information is presented in the printed material that is given to clients, or in means of electronic communication, in a moderate manner, truthfully and without self-glorification.